Sensorial Analysis

SOLUTIONS: ACHIEVING PRODUCT SUCCESS

A product’s success in the market results from the combination of elements that shape the consumer’s experience with that product, including sensory characteristics, brand image, price, and packaging. We assist our clients in creating, developing, and monitoring successful products in the market.

STUDIES WITH CONSUMERS

We conduct quantitative, consumer-oriented research. Our expertise includes product, packaging, and brand research, democratizing market research with custom studies conducted at our facilities, online, or at the consumer’s home.

SENSORY ANALYSIS

We offer various techniques to develop sensory profiles, product classification, similarity and difference tests, discriminative tests, and preference tests.

  • Descriptive Sensory Profiles
  • Preference Mapping
  • Triangular test of differences
  • Atypicality test
  • Organoleptic migration test
  • Internal Tasting Panel Formation

QUALITATIVE RESEARCH

We use specialized analytical techniques to interpret consumer gestures, behavior, emotions, and feelings, and their relationship with the product or brand.

FIELDWORK

With extensive experience in food testing, high standards of fieldwork, and client orientation, we are your reliable partner for the recruitment and fieldwork of your consumer studies.

MARKET RESEARCH

  • Concept testing
  • Product testing
  • Preference mapping
  • Acceptability and preference testing
  • Packaging testing
  • Use and habits studies
  • Home Use Testing
  • Claim validation
  • Tailor-made consumer studies

Our database includes more than 500 consumers, including specific targets such as children (starting at 6 years old), vegans, and celiacs.

TRAINING

  • Online courses
  • Open in-person courses
  • Technical webinars
  • Tailor-made training for companies
  • Training of in-company tasting panels

Learn more about our comprehensive services.